{"id":7594,"date":"2022-07-28T15:57:26","date_gmt":"2022-07-28T15:57:26","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=7594"},"modified":"2026-04-14T06:47:29","modified_gmt":"2026-04-14T06:47:29","slug":"glossar-selbstmarketing","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=7594","title":{"rendered":"Selbstmarketing"},"content":{"rendered":"

\u00abIch mache einen guten Job \u2013 das wird schon gesehen.\u00bb Dieser Satz stimmt seltener, als viele denken.<\/p>\n

In einer Arbeitswelt mit h\u00e4ufigen Vorgesetztenwechseln, r\u00e4umlicher Distanz und wenig Einblick in den Arbeitsalltag reicht Leistung allein oft nicht mehr aus. Wer sichtbar bleiben will, muss aktiv kommunizieren, was ihn oder sie auszeichnet. Dabei geht es nicht um Eigenlob, sondern um strategisches Sichtbarmachen. Storytelling<\/a> ist daf\u00fcr ein zentrales Werkzeug: Wer Geschichten erz\u00e4hlt, bleibt in Erinnerung.<\/p>\n

Selbstmarketing hat in der Schweiz oft ein Imageproblem \u2013 es wird mit Anpreisen verwechselt. Doch gutes Selbstmarketing wirkt nie aufgesetzt. Es zeigt authentisch<\/a>, wer man ist, was man kann und was einen besonders macht. Die Voraussetzung: Selbstkenntnis. Denn nur wer sich seiner St\u00e4rken<\/a> und Ziele bewusst ist, kann sie \u00fcberzeugend vermitteln.<\/p>\n

Selbstmarketing basiert auf Selbstbewusstsein<\/a> \u2013 und das ist erlernbar. Eine Standortbestimmung<\/a> schafft die Grundlage daf\u00fcr.<\/p>\n

Artikel zum Selbstmarketing (s\u00e4mtliche Artikel<\/a>)<\/h2>\n

Selbstmarketing ist Anforderung in jedem Job<\/a>
\nWarum Erfolg nicht gen\u00fcgend f\u00fcr sich spricht<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00abIch mache einen guten Job \u2013 das wird schon gesehen.\u00bb Dieser Satz stimmt seltener, als viele denken. In einer Arbeitswelt mit h\u00e4ufigen Vorgesetztenwechseln, r\u00e4umlicher Distanz und wenig Einblick in den Arbeitsalltag reicht Leistung allein oft nicht mehr aus. Wer sichtbar bleiben will, muss aktiv kommunizieren, was ihn oder sie auszeichnet. Dabei geht es nicht um […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-7594","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"\nSelbstmarketing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Selbstmarketing macht sichtbar, was Sie leisten \u2013 authentisch und professionell. Storytelling hilft, Ihre St\u00e4rken klar zu zeigen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=7594\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selbstmarketing - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Selbstmarketing macht sichtbar, was Sie leisten \u2013 authentisch und professionell. 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