{"id":3802,"date":"2019-07-14T10:18:27","date_gmt":"2019-07-14T10:18:27","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=3802"},"modified":"2026-04-13T14:56:13","modified_gmt":"2026-04-13T14:56:13","slug":"glossar-inbound-marketing","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=3802","title":{"rendered":"Inbound-Marketing"},"content":{"rendered":"

Die besten Angebote kommen oft dann, wenn man nicht mit ihnen rechnet. Vorausgesetzt, man ist sichtbar.<\/p>\n

Inbound-Marketing bedeutet, gefunden zu werden \u2013 statt aktiv zu suchen. Im Gegensatz zum klassischen Outbound<\/a>-Ansatz, bei dem Unternehmen oder Personen aktiv auf potenzielle Kandidatinnen und Kandidaten zugehen, setzt Inbound-Marketing auf Sichtbarkeit: \u00fcber Google, \u00fcber LinkedIn<\/a>, \u00fcber ein \u00fcberzeugendes digitales Profil. Was urspr\u00fcnglich ein Konzept aus dem Verkauf war, gilt heute ebenso f\u00fcr den Arbeitsmarkt<\/a>.<\/p>\n

Der Arbeitsmarkt ist zum beidseitigen Suchprozess geworden. Unternehmen suchen \u2013 ohne dass sie eine Stelle ausgeschrieben haben m\u00fcssen – zunehmend passgenaue Profile und sprechen interessante Fach- und F\u00fchrungskr\u00e4fte aktiv an. Wer dann sichtbar ist, hat einen Vorteil. Wer es nicht ist, wird schlicht nicht gefunden.<\/p>\n

F\u00fcr Stellensuchende bedeutet das einen Perspektivenwechsel: Ein professionelles LinkedIn-Profil ist kein Nice-to-have, sondern ein Karrierefaktor. Inbound-Marketing ist kein passives Warten \u2013 sondern eine gezielte Positionierung im digitalen Raum.<\/p>\n

Artikel zum Inbound Marketing (s\u00e4mtliche Artikel<\/a>)<\/h2>\n

Stellensuche? Gehen Sie vor wie der Headhunter<\/a>
\nLinkedIn funktioniert wie Banking<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Die besten Angebote kommen oft dann, wenn man nicht mit ihnen rechnet. Vorausgesetzt, man ist sichtbar. Inbound-Marketing bedeutet, gefunden zu werden \u2013 statt aktiv zu suchen. Im Gegensatz zum klassischen Outbound-Ansatz, bei dem Unternehmen oder Personen aktiv auf potenzielle Kandidatinnen und Kandidaten zugehen, setzt Inbound-Marketing auf Sichtbarkeit: \u00fcber Google, \u00fcber LinkedIn, \u00fcber ein \u00fcberzeugendes digitales […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3802","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"\nInbound-Marketing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Wie Inbound-Marketing f\u00fcr die Karriere funktioniert \u2013 und warum ein professioneller LinkedIn-Auftritt heute entscheidend ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3802\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound-Marketing - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Wie Inbound-Marketing f\u00fcr die Karriere funktioniert \u2013 und warum ein professioneller LinkedIn-Auftritt heute entscheidend ist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026a.karrierecoaching.ch\/?p=3802\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-14T10:18:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T14:56:13+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3802#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3802\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528\"},\"headline\":\"Inbound-Marketing\",\"datePublished\":\"2019-07-14T10:18:27+00:00\",\"dateModified\":\"2026-04-13T14:56:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3802\"},\"wordCount\":165,\"publisher\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3802\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3802\",\"name\":\"Inbound-Marketing - 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