{"id":3778,"date":"2019-07-14T09:02:15","date_gmt":"2019-07-14T09:02:15","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=3778"},"modified":"2026-04-14T05:58:22","modified_gmt":"2026-04-14T05:58:22","slug":"glossar-outbound-marketing","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=3778","title":{"rendered":"Outbound-Marketing"},"content":{"rendered":"<p>Wer seine <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=13447\" target=\"_blank\" rel=\"noopener\">Stellensuche<\/a> selbst in die Hand nimmt, agiert wie ein Unternehmen im <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\" target=\"_blank\" rel=\"noopener\">Outbound<\/a>-Modus. Das ist kein Zufall \u2013 es ist eine Strategie.<\/p>\n<p>Outbound-Marketing steht f\u00fcr aktives Zugehen auf potenzielle Kunden \u2013 im klassischen Sinn etwa durch Telefonakquise. Der Erfolg h\u00e4ngt von der Zielgenauigkeit ab: Je besser das Bed\u00fcrfnis erkannt wird, desto h\u00f6her die Erfolgsquote. Dieses Prinzip gilt ebenso bei der Stellensuche. Wer klare Vorstellungen von Job-Inhalt und Job-Umfeld hat, kann gezielt vorgehen \u2013 etwa per <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=1172\" target=\"_blank\" rel=\"noopener\">Initiativbewerbung<\/a> oder <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=13415\" target=\"_blank\" rel=\"noopener\">Direktansprache<\/a>.<\/p>\n<p>Die Initiativbewerbung entspricht einem Investitionsverkauf: Statt ein Produkt anzubieten, bieten Bewerbende ihre Kompetenz und Pers\u00f6nlichkeit an. Je besser sie \u00fcber potenzielle Arbeitgeber informiert sind, desto pr\u00e4ziser k\u00f6nnen sie ihre <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=125\" target=\"_blank\" rel=\"noopener\">Bewerbung<\/a> ausrichten. Der Aufwand liegt im Vorfeld \u2013 in der Recherche. Wer sorgf\u00e4ltig und strategisch vorgeht, wird wahrgenommen.<\/p>\n<p>Outbound und Inbound schliessen sich nicht aus. Wer aktiv sucht und gleichzeitig ein \u00fcberzeugendes <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3798\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>-Profil pflegt, erh\u00f6ht seine Chancen auf beiden Wegen.<\/p>\n<h2>Artikel zu Outbound Marketing (<a href=\"https:\/\/2026a.karrierecoaching.ch\/?page_id=8120\" target=\"_blank\" rel=\"noopener\">s\u00e4mtliche Artikel<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=8040\" target=\"_blank\" rel=\"noopener\">Legen Sie all Ihre Assets in die Waagschale?<\/a><br \/>\n<a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=14001\" target=\"_blank\" rel=\"noopener\">Bewerben und Rekrutieren funktionieren wie Geldanlage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer seine Stellensuche selbst in die Hand nimmt, agiert wie ein Unternehmen im Outbound-Modus. Das ist kein Zufall \u2013 es ist eine Strategie. Outbound-Marketing steht f\u00fcr aktives Zugehen auf potenzielle Kunden \u2013 im klassischen Sinn etwa durch Telefonakquise. Der Erfolg h\u00e4ngt von der Zielgenauigkeit ab: Je besser das Bed\u00fcrfnis erkannt wird, desto h\u00f6her die Erfolgsquote. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3778","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outbound-Marketing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Initiativbewerbung als Outbound-Marketing: Wie Sie aktiv passende Jobs finden \u2013 und warum sich auch ein gutes LinkedIn-Profil lohnt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbound-Marketing - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Initiativbewerbung als Outbound-Marketing: Wie Sie aktiv passende Jobs finden \u2013 und warum sich auch ein gutes LinkedIn-Profil lohnt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-14T09:02:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T05:58:22+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528\"},\"headline\":\"Outbound-Marketing\",\"datePublished\":\"2019-07-14T09:02:15+00:00\",\"dateModified\":\"2026-04-14T05:58:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\"},\"wordCount\":175,\"publisher\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\",\"name\":\"Outbound-Marketing - Karrierecoaching - Peter N\u00e4f\",\"isPartOf\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#website\"},\"datePublished\":\"2019-07-14T09:02:15+00:00\",\"dateModified\":\"2026-04-14T05:58:22+00:00\",\"description\":\"Initiativbewerbung als Outbound-Marketing: Wie Sie aktiv passende Jobs finden \u2013 und warum sich auch ein gutes LinkedIn-Profil lohnt.\",\"breadcrumb\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2026a.karrierecoaching.ch\/?p=3778\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3778#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/2026a.karrierecoaching.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outbound-Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#website\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/\",\"name\":\"Karrierecoaching - Peter N\u00e4f\",\"description\":\"| Outplacement | Coaching | Standortbestimmung | Bewerbungs- und Interviewcoaching\",\"publisher\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2026a.karrierecoaching.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\",\"name\":\"karrierecoaching Peter N\u00e4f\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png\",\"contentUrl\":\"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png\",\"width\":421,\"height\":113,\"caption\":\"karrierecoaching Peter N\u00e4f\"},\"image\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528\",\"name\":\"karrier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g\",\"caption\":\"karrier\"},\"url\":\"https:\/\/2026a.karrierecoaching.ch\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbound-Marketing - Karrierecoaching - Peter N\u00e4f","description":"Initiativbewerbung als Outbound-Marketing: Wie Sie aktiv passende Jobs finden \u2013 und warum sich auch ein gutes LinkedIn-Profil lohnt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2026a.karrierecoaching.ch\/?p=3778","og_locale":"de_DE","og_type":"article","og_title":"Outbound-Marketing - Karrierecoaching - Peter N\u00e4f","og_description":"Initiativbewerbung als Outbound-Marketing: Wie Sie aktiv passende Jobs finden \u2013 und warum sich auch ein gutes LinkedIn-Profil lohnt.","og_url":"https:\/\/2026a.karrierecoaching.ch\/?p=3778","og_site_name":"Karrierecoaching - Peter N\u00e4f","article_published_time":"2019-07-14T09:02:15+00:00","article_modified_time":"2026-04-14T05:58:22+00:00","author":"karrier","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"karrier","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2026a.karrierecoaching.ch\/?p=3778#article","isPartOf":{"@id":"https:\/\/2026a.karrierecoaching.ch\/?p=3778"},"author":{"name":"karrier","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528"},"headline":"Outbound-Marketing","datePublished":"2019-07-14T09:02:15+00:00","dateModified":"2026-04-14T05:58:22+00:00","mainEntityOfPage":{"@id":"https:\/\/2026a.karrierecoaching.ch\/?p=3778"},"wordCount":175,"publisher":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#organization"},"articleSection":["Glossar"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/2026a.karrierecoaching.ch\/?p=3778","url":"https:\/\/2026a.karrierecoaching.ch\/?p=3778","name":"Outbound-Marketing - Karrierecoaching - Peter N\u00e4f","isPartOf":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#website"},"datePublished":"2019-07-14T09:02:15+00:00","dateModified":"2026-04-14T05:58:22+00:00","description":"Initiativbewerbung als Outbound-Marketing: Wie Sie aktiv passende Jobs finden \u2013 und warum sich auch ein gutes LinkedIn-Profil lohnt.","breadcrumb":{"@id":"https:\/\/2026a.karrierecoaching.ch\/?p=3778#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2026a.karrierecoaching.ch\/?p=3778"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2026a.karrierecoaching.ch\/?p=3778#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2026a.karrierecoaching.ch\/"},{"@type":"ListItem","position":2,"name":"Outbound-Marketing"}]},{"@type":"WebSite","@id":"https:\/\/2026a.karrierecoaching.ch\/#website","url":"https:\/\/2026a.karrierecoaching.ch\/","name":"Karrierecoaching - Peter N\u00e4f","description":"| Outplacement | Coaching | Standortbestimmung | Bewerbungs- und Interviewcoaching","publisher":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2026a.karrierecoaching.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/2026a.karrierecoaching.ch\/#organization","name":"karrierecoaching Peter N\u00e4f","url":"https:\/\/2026a.karrierecoaching.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/","url":"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png","contentUrl":"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png","width":421,"height":113,"caption":"karrierecoaching Peter N\u00e4f"},"image":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528","name":"karrier","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g","caption":"karrier"},"url":"https:\/\/2026a.karrierecoaching.ch\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/posts\/3778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3778"}],"version-history":[{"count":0,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/posts\/3778\/revisions"}],"wp:attachment":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}