{"id":3081,"date":"2017-12-02T13:56:23","date_gmt":"2017-12-02T13:56:23","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=3081"},"modified":"2026-04-14T06:13:21","modified_gmt":"2026-04-14T06:13:21","slug":"glossar-personal-branding","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=3081","title":{"rendered":"Personal Branding"},"content":{"rendered":"

Starke Marken erkennt man an ihrer Konsistenz \u2013 nicht daran, dass sie laut sind.<\/p>\n

Personal Branding ist das Pendant zum Employer Branding<\/a>. Wie Unternehmen sich mit einer starken Arbeitgebermarke im Wettbewerb um Fachkr\u00e4fte positionieren, stehen auch Stellensuchende vor einer \u00e4hnlichen Aufgabe: sich in einem dynamischen Arbeitsmarkt<\/a> zu differenzieren. Gerade gesuchte Fach- und F\u00fchrungskr\u00e4fte stehen untereinander im Wettbewerb um die attraktivsten Stellen. Wer sich aktiv und strategisch als Pers\u00f6nlichkeit mit Profil zeigt, hat einen Vorteil.<\/p>\n

Personal Branding ist mehr als kurzfristiges Selbstmarketing<\/a>. Es ist eine langfristige Strategie, die auf Klarheit \u00fcber die eigene Person beruht: Wer bin ich? Wof\u00fcr stehe ich? Was will ich? Diese Fragen bilden die Grundlage einer starken pers\u00f6nlichen Marke \u2013 und einer stimmigen beruflichen Identit\u00e4t. Sie entstehen idealerweise in einer beruflichen Standortbestimmung<\/a>.<\/p>\n

Erst dann geht es an die Umsetzung: einheitlich \u00fcber alle Kan\u00e4le \u2013 vom Lebenslauf<\/a> bis zum LinkedIn<\/a>-Profil. Wer kontinuierlich sichtbar ist, wird auch angesprochen \u2013 oft dann, wenn man gar nicht aktiv sucht.<\/p>\n

Artikel zu Personal Branding (s\u00e4mtliche Artikel<\/a>)<\/h2>\n

Personal Branding ohne Mythos<\/a>
\nDie 4 P des Selbstmarketings<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Starke Marken erkennt man an ihrer Konsistenz \u2013 nicht daran, dass sie laut sind. Personal Branding ist das Pendant zum Employer Branding. Wie Unternehmen sich mit einer starken Arbeitgebermarke im Wettbewerb um Fachkr\u00e4fte positionieren, stehen auch Stellensuchende vor einer \u00e4hnlichen Aufgabe: sich in einem dynamischen Arbeitsmarkt zu differenzieren. Gerade gesuchte Fach- und F\u00fchrungskr\u00e4fte stehen untereinander […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3081","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"\nPersonal Branding - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Personal Branding: Wie Sie sich auf dem Arbeitsmarkt strategisch positionieren und mit einer starken Marke dauerhaft sichtbar werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Personal Branding: Wie Sie sich auf dem Arbeitsmarkt strategisch positionieren und mit einer starken Marke dauerhaft sichtbar werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-02T13:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T06:13:21+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3081#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528\"},\"headline\":\"Personal Branding\",\"datePublished\":\"2017-12-02T13:56:23+00:00\",\"dateModified\":\"2026-04-14T06:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\",\"name\":\"Personal Branding - 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