{"id":3079,"date":"2017-12-02T13:55:23","date_gmt":"2017-12-02T13:55:23","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=3079"},"modified":"2026-04-14T05:34:19","modified_gmt":"2026-04-14T05:34:19","slug":"glossar-marke-ich","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=3079","title":{"rendered":"Marke ICH"},"content":{"rendered":"<p>Wer auffallen will, braucht mehr als Qualifikationen. Er braucht eine klare Positionierung.<\/p>\n<p><a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\" target=\"_blank\" rel=\"noopener\">Personal Branding<\/a> \u2013 der gezielte Aufbau einer pers\u00f6nlichen Marke \u2013 ist die Antwort auf ein wettbewerbsintensives Arbeitsumfeld. Fachkr\u00e4fte sind gefragt, stehen aber in Konkurrenz zueinander. Wie Unternehmen mit <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=187\" target=\"_blank\" rel=\"noopener\">Employer Branding<\/a>, nutzen auch Stellensuchende Strategien aus dem Marketing, um sich am <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=169\" target=\"_blank\" rel=\"noopener\">Arbeitsmarkt<\/a> zu behaupten. Ziel ist ein konsistentes Profil, das Vertrauen aufbaut \u2013 nicht nur im Moment der <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=125\" target=\"_blank\" rel=\"noopener\">Bewerbung<\/a>, sondern \u00fcber Zeit.<\/p>\n<p>Marken \u00fcberzeugen durch Klarheit. Wer bin ich? Was will ich? Was macht mich aus? Diese Fragen stehen am Anfang jeder erfolgreichen Selbstvermarktung \u2013 und ihre Antworten entstehen nicht im Bewerbungsprozess, sondern davor. Eine <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=127\" target=\"_blank\" rel=\"noopener\">berufliche Standortbestimmung<\/a> schafft diese Grundlage.<\/p>\n<p>Danach gilt es, die pers\u00f6nliche Marke auf verschiedenen Kan\u00e4len sichtbar zu machen \u2013 vom Lebenslauf \u00fcber <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3798\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> bis zum <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=122\" target=\"_blank\" rel=\"noopener\">Vorstellungsgespr\u00e4ch<\/a>. Entscheidend ist ein einheitlicher Auftritt. Denn oft kommt die beste Stelle dann, wenn man gar nicht aktiv sucht \u2013 aber auffindbar ist.<\/p>\n<h2>Artikel zur Marke ICH (<a href=\"https:\/\/2026a.karrierecoaching.ch\/?page_id=8120\" target=\"_blank\" rel=\"noopener\">s\u00e4mtliche Artikel<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=9165\" target=\"_blank\" rel=\"noopener\">Erkenne Dich selbst \u2013 sonst tun es andere<\/a><br \/>\n<a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=10976\" target=\"_blank\" rel=\"noopener\">Karriereentscheidungen sind innere Mehrheitsentscheidungen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer auffallen will, braucht mehr als Qualifikationen. Er braucht eine klare Positionierung. Personal Branding \u2013 der gezielte Aufbau einer pers\u00f6nlichen Marke \u2013 ist die Antwort auf ein wettbewerbsintensives Arbeitsumfeld. Fachkr\u00e4fte sind gefragt, stehen aber in Konkurrenz zueinander. Wie Unternehmen mit Employer Branding, nutzen auch Stellensuchende Strategien aus dem Marketing, um sich am Arbeitsmarkt zu behaupten. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3079","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marke ICH - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Marke ICH: Personal Branding zeigt, wof\u00fcr Sie stehen \u2013 als strategische Selbstvermarktung f\u00fcr einen erfolgreichen Auftritt im Arbeitsmarkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3079\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marke ICH - 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