{"id":2499,"date":"2016-03-06T16:24:10","date_gmt":"2016-03-06T16:24:10","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=2499"},"modified":"2026-04-14T10:39:46","modified_gmt":"2026-04-14T10:39:46","slug":"glossar-storytelling","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=2499","title":{"rendered":"Storytelling"},"content":{"rendered":"

Fakten werden vergessen. Geschichten bleiben.<\/p>\n

Storytelling ist keine Modeerscheinung, sondern eine uralte Kommunikationsform \u2013 heute so relevant wie je. In einer Welt voller Reiz\u00fcberflutung hinterlassen abstrakte Aussagen kaum Spuren. Geschichten dagegen aktivieren Emotionen<\/a> und erzeugen Bilder, die haften. Wer Geschichten erz\u00e4hlt, wird erinnert \u2013 wer Fakten aufz\u00e4hlt, oft nicht.<\/p>\n

Gutes Storytelling will gelernt sein. Unsere Erlebnisse liegen als verstreute Erinnerungsfetzen im Ged\u00e4chtnis \u2013 erst durchs Erz\u00e4hlen werden daraus echte Geschichten. Gerade im Bewerbungsgespr\u00e4ch<\/a> braucht es gut vorbereitete Beispiele f\u00fcr bew\u00e4ltigte Herausforderungen. Diese Geschichten machen St\u00e4rken<\/a> sichtbar und st\u00e4rken das Selbstbewusstsein<\/a> \u2013 weit \u00fcber das Interview hinaus.<\/p>\n

Storytelling wirkt in der internen Kommunikation ebenso wie im pers\u00f6nlichen Selbstmarketing<\/a>. Wer seine Erfahrungen in Worte fassen kann, hat einen Vorteil \u2013 in jedem Kontext.<\/p>\n

Artikel zu Storytelling (s\u00e4mtliche Artikel<\/a>)<\/h2>\n

Storytelling \u2013 Haltung oder Technik?<\/a>
\nWie Storytelling im Job-Interview funktioniert<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fakten werden vergessen. Geschichten bleiben. Storytelling ist keine Modeerscheinung, sondern eine uralte Kommunikationsform \u2013 heute so relevant wie je. In einer Welt voller Reiz\u00fcberflutung hinterlassen abstrakte Aussagen kaum Spuren. Geschichten dagegen aktivieren Emotionen und erzeugen Bilder, die haften. Wer Geschichten erz\u00e4hlt, wird erinnert \u2013 wer Fakten aufz\u00e4hlt, oft nicht. Gutes Storytelling will gelernt sein. Unsere […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2499","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"\nStorytelling - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Storytelling macht Ihre St\u00e4rken sichtbar \u2013 im Bewerbungsgespr\u00e4ch und f\u00fcr Ihr Selbstbewusstsein. 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