{"id":2481,"date":"2016-03-06T16:13:07","date_gmt":"2016-03-06T16:13:07","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=2481"},"modified":"2026-04-13T14:52:32","modified_gmt":"2026-04-13T14:52:32","slug":"glossar-ich-ag","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=2481","title":{"rendered":"ICH-AG"},"content":{"rendered":"<p>Wer sich als Unternehmerin oder Unternehmer in eigener Sache versteht, begegnet dem <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=169\" target=\"_blank\" rel=\"noopener\">Arbeitsmarkt<\/a> auf Augenh\u00f6he. Das ist keine Metapher \u2013 es ist eine Haltung.<\/p>\n<p>Der Begriff ICH-AG stammt aus der Zeit der New Economy und bezeichnete einst Fachkr\u00e4fte, die sich in Start-ups unternehmerisch engagierten. Nach dem Platzen der Technologieblase verlor er an Popularit\u00e4t. Dabei ist das Konzept heute aktueller denn je. Fachkr\u00e4fte sind gefragt \u2013 und sie haben Wahlm\u00f6glichkeiten. Statt sich als Bewerbende zu verstehen, k\u00f6nnen sie einen Jobwechsel als Joint Venture verhandeln: eine strategische Zusammenarbeit zum beiderseitigen Vorteil.<\/p>\n<p>Wer sich als ICH-AG versteht, agiert wie ein Marktanbieter \u2013 mit einem klaren Leistungsprofil, einem erkennbaren Unterschied zum Wettbewerb und einer Strategie zur Weiterentwicklung. Dazu geh\u00f6rt die bewusste Auseinandersetzung mit den eigenen <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=223\" target=\"_blank\" rel=\"noopener\">St\u00e4rken<\/a> und Zielen \u2013 etwa in einer <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3083\" target=\"_blank\" rel=\"noopener\">Standortbestimmung<\/a>. <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\" target=\"_blank\" rel=\"noopener\">Personal Branding<\/a> hilft, das Profil glaubw\u00fcrdig zu positionieren und sichtbar zu bleiben \u2013 auch in einem sich wandelnden Markt.<\/p>\n<p>Die ICH-AG ist kein Selbstl\u00e4ufer. Aber eine kraftvolle Haltung \u2013 f\u00fcr alle, die ihre berufliche Zukunft aktiv gestalten wollen.<\/p>\n<h2>Artikel zu Ich-AG (<a href=\"https:\/\/2026a.karrierecoaching.ch\/?page_id=8120\" target=\"_blank\" rel=\"noopener\">s\u00e4mtliche Artikel<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=9165\" target=\"_blank\" rel=\"noopener\">Erkenne Dich selbst \u2013 sonst tun es andere<\/a><br \/>\n<a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=12088\" target=\"_blank\" rel=\"noopener\">Sind Karrierefragen Luxusprobleme?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer sich als Unternehmerin oder Unternehmer in eigener Sache versteht, begegnet dem Arbeitsmarkt auf Augenh\u00f6he. Das ist keine Metapher \u2013 es ist eine Haltung. Der Begriff ICH-AG stammt aus der Zeit der New Economy und bezeichnete einst Fachkr\u00e4fte, die sich in Start-ups unternehmerisch engagierten. Nach dem Platzen der Technologieblase verlor er an Popularit\u00e4t. Dabei ist [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2481","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ICH-AG - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Die ICH-AG als Denkmodell: Wie Fachkr\u00e4fte ihre Karriere als Joint Venture gestalten und sich mit Personal Branding positionieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=2481\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICH-AG - 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