{"id":220,"date":"2012-09-26T08:46:38","date_gmt":"2012-09-26T08:46:38","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch.futura.ch-meta.net\/?p=220"},"modified":"2026-04-14T10:10:32","modified_gmt":"2026-04-14T10:10:32","slug":"glossar-sourcing","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=220","title":{"rendered":"Sourcing"},"content":{"rendered":"<p>Attraktive Positionen sind selten genau dann verf\u00fcgbar, wenn man bereit f\u00fcr den n\u00e4chsten Schritt ist. Wer trotzdem gefunden werden will, muss sichtbar sein \u2013 bevor er sucht.<\/p>\n<p>Sourcing beschreibt einen proaktiven Ansatz in der Personalgewinnung. Unternehmen suchen aktiv nach geeigneten Fach- und F\u00fchrungskr\u00e4ften \u2013 lange bevor diese selbst auf Jobsuche sind. Spezialisierte <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3794\" target=\"_blank\" rel=\"noopener\">Recruiter<\/a>, sogenannte Sourcer, identifizieren Talente und nehmen direkt Kontakt auf \u2013 f\u00fcr eine konkrete Stellenbesetzung oder den Aufbau eines Netzwerks f\u00fcr k\u00fcnftige Vakanzen. Sourcing unterscheidet sich klar von klassischen Stelleninseraten: Statt auf <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=125\" target=\"_blank\" rel=\"noopener\">Bewerbungen<\/a> zu warten, geht man aktiv auf den Markt. In gewisser Weise erinnert es an <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=192\" target=\"_blank\" rel=\"noopener\">Headhunting<\/a> \u2013 nur dass es oft unternehmensintern organisiert ist.<\/p>\n<p>Sourcing entstand als Antwort auf den <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=2479\" target=\"_blank\" rel=\"noopener\">Fachkr\u00e4ftemangel<\/a>. <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=2720\" target=\"_blank\" rel=\"noopener\">Soziale Netzwerke<\/a> \u2013 allen voran <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3798\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> \u2013 sind heute die zentralen Instrumente der Sourcer. Wer dort nicht auffindbar ist, verpasst Chancen. Auch Fachkonferenzen und Tagungen sind beliebte Orte, um Top-Leute anzusprechen.<\/p>\n<p>F\u00fcr Stellensuchende bedeutet das: Ein gepflegtes LinkedIn-Profil ist kein Nice-to-have. Es ist die Grundlage f\u00fcr <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3081\" target=\"_blank\" rel=\"noopener\">Personal Branding<\/a> und <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=3073\" target=\"_blank\" rel=\"noopener\">aktive Karrieregestaltung<\/a> \u2013 auch ohne aktive <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=13447\" target=\"_blank\" rel=\"noopener\">Jobsuche<\/a>.<\/p>\n<h2>Artikel zu Sourcing (<a href=\"https:\/\/2026a.karrierecoaching.ch\/?page_id=8120\" target=\"_blank\" rel=\"noopener\">s\u00e4mtliche Artikel<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=9953\" target=\"_blank\" rel=\"noopener\">Stellensuche? Gehen Sie vor wie der Headhunter!<\/a><br \/>\n<a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=14001\" target=\"_blank\" rel=\"noopener\">Bewerben und Rekrutieren funktionieren wie Geldanlage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attraktive Positionen sind selten genau dann verf\u00fcgbar, wenn man bereit f\u00fcr den n\u00e4chsten Schritt ist. Wer trotzdem gefunden werden will, muss sichtbar sein \u2013 bevor er sucht. Sourcing beschreibt einen proaktiven Ansatz in der Personalgewinnung. Unternehmen suchen aktiv nach geeigneten Fach- und F\u00fchrungskr\u00e4ften \u2013 lange bevor diese selbst auf Jobsuche sind. Spezialisierte Recruiter, sogenannte Sourcer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sourcing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Sourcing bedeutet aktive Talentsuche. Warum Sichtbarkeit auf LinkedIn und Personal Branding entscheidend f\u00fcr Ihre Karriere geworden sind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=220\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sourcing - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Sourcing bedeutet aktive Talentsuche. 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