{"id":13411,"date":"2025-05-19T08:32:25","date_gmt":"2025-05-19T08:32:25","guid":{"rendered":"https:\/\/2026a.karrierecoaching.ch\/?p=13411"},"modified":"2026-04-13T11:22:40","modified_gmt":"2026-04-13T11:22:40","slug":"glossar-authentizitaet","status":"publish","type":"post","link":"https:\/\/2026a.karrierecoaching.ch\/?p=13411","title":{"rendered":"Authentizit\u00e4t"},"content":{"rendered":"<p>Authentizit\u00e4t liegt im Trend. Mitunter entsteht der Eindruck, man k\u00f6nne gar nicht authentisch genug sein. Diese \u00dcberbetonung ist verst\u00e4ndlich \u2013 in der Vergangenheit wurden <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=210\" target=\"_blank\" rel=\"noopener\">Rollen<\/a> oft so strikt eingenommen, dass die dahinterstehende Pers\u00f6nlichkeit kaum erkennbar war. Als Gegenbewegung hat sich eine Form von unverbl\u00fcmter Offenheit etabliert. Doch beide Extreme verfehlen das Ziel.<\/p>\n<p>Das Optimum liegt dazwischen: rollenbewusst und authentisch zugleich zu sein. Einer Rolle eine pers\u00f6nliche Note zu geben \u2013 und dadurch glaubw\u00fcrdig zu wirken. Authentizit\u00e4t bedeutet nicht, alles zu sagen, was man denkt. Sie bedeutet, erkennbar man selbst zu bleiben, auch innerhalb einer Rolle.<\/p>\n<p>Besonders in der <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=125\" target=\"_blank\" rel=\"noopener\">Bewerbung<\/a> zeigt sich das Gegenteil: Viele Stellensuchende verbergen ihre Pers\u00f6nlichkeit, um dem vermeintlichen Bild der perfekten Kandidatin oder des perfekten Kandidaten zu entsprechen. Damit leben sie ausgerechnet jene Fassadenhaftigkeit, die heute eigentlich verp\u00f6nt ist \u2013 und vergeben sich die Chance, als individuelle Pers\u00f6nlichkeit sichtbar zu werden.<\/p>\n<p>Wer sich im <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=122\" target=\"_blank\" rel=\"noopener\">Vorstellungsgespr\u00e4ch<\/a> authentisch zeigt, ohne die Rolle zu vergessen, hebt sich von anderen Bewerbenden ab. Nicht durch Selbstdarstellung, sondern durch Glaubw\u00fcrdigkeit.<\/p>\n<p>Authentizit\u00e4t im <a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=7594\" target=\"_blank\" rel=\"noopener\">Selbstmarketing<\/a> und in der Bewerbung ist kein Widerspruch \u2013 sie ist ein Vorteil.<\/p>\n<h2>Artikel zu Authentizit\u00e4t (<a href=\"https:\/\/2026a.karrierecoaching.ch\/?page_id=8120\" target=\"_blank\" rel=\"noopener\">s\u00e4mtliche Artikel<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=12286\" target=\"_blank\" rel=\"noopener\">Storytelling \u2013 Haltung oder Technik?<\/a><br \/>\n<a href=\"https:\/\/2026a.karrierecoaching.ch\/?p=13759\" target=\"_blank\" rel=\"noopener\">Wie Sie Ihre Pers\u00f6nlichkeit im Job-Interview nicht zeigen sollten!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authentizit\u00e4t liegt im Trend. Mitunter entsteht der Eindruck, man k\u00f6nne gar nicht authentisch genug sein. Diese \u00dcberbetonung ist verst\u00e4ndlich \u2013 in der Vergangenheit wurden Rollen oft so strikt eingenommen, dass die dahinterstehende Pers\u00f6nlichkeit kaum erkennbar war. Als Gegenbewegung hat sich eine Form von unverbl\u00fcmter Offenheit etabliert. Doch beide Extreme verfehlen das Ziel. Das Optimum liegt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-13411","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Authentizit\u00e4t - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Authentisch sein heisst nicht, alles preiszugeben \u2013 sondern Pers\u00f6nlichkeit und Rolle glaubw\u00fcrdig zu verbinden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authentizit\u00e4t - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Authentisch sein heisst nicht, alles preiszugeben \u2013 sondern Pers\u00f6nlichkeit und Rolle glaubw\u00fcrdig zu verbinden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T08:32:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T11:22:40+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528\"},\"headline\":\"Authentizit\u00e4t\",\"datePublished\":\"2025-05-19T08:32:25+00:00\",\"dateModified\":\"2026-04-13T11:22:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\",\"name\":\"Authentizit\u00e4t - Karrierecoaching - Peter N\u00e4f\",\"isPartOf\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#website\"},\"datePublished\":\"2025-05-19T08:32:25+00:00\",\"dateModified\":\"2026-04-13T11:22:40+00:00\",\"description\":\"Authentisch sein heisst nicht, alles preiszugeben \u2013 sondern Pers\u00f6nlichkeit und Rolle glaubw\u00fcrdig zu verbinden.\",\"breadcrumb\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2026a.karrierecoaching.ch\/?p=13411\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/?p=13411#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/2026a.karrierecoaching.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Authentizit\u00e4t\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#website\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/\",\"name\":\"Karrierecoaching - Peter N\u00e4f\",\"description\":\"| Outplacement | Coaching | Standortbestimmung | Bewerbungs- und Interviewcoaching\",\"publisher\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2026a.karrierecoaching.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#organization\",\"name\":\"karrierecoaching Peter N\u00e4f\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png\",\"contentUrl\":\"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png\",\"width\":421,\"height\":113,\"caption\":\"karrierecoaching Peter N\u00e4f\"},\"image\":{\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528\",\"name\":\"karrier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g\",\"caption\":\"karrier\"},\"url\":\"https:\/\/2026a.karrierecoaching.ch\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Authentizit\u00e4t - Karrierecoaching - Peter N\u00e4f","description":"Authentisch sein heisst nicht, alles preiszugeben \u2013 sondern Pers\u00f6nlichkeit und Rolle glaubw\u00fcrdig zu verbinden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2026a.karrierecoaching.ch\/?p=13411","og_locale":"de_DE","og_type":"article","og_title":"Authentizit\u00e4t - Karrierecoaching - Peter N\u00e4f","og_description":"Authentisch sein heisst nicht, alles preiszugeben \u2013 sondern Pers\u00f6nlichkeit und Rolle glaubw\u00fcrdig zu verbinden.","og_url":"https:\/\/2026a.karrierecoaching.ch\/?p=13411","og_site_name":"Karrierecoaching - Peter N\u00e4f","article_published_time":"2025-05-19T08:32:25+00:00","article_modified_time":"2026-04-13T11:22:40+00:00","author":"karrier","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"karrier","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2026a.karrierecoaching.ch\/?p=13411#article","isPartOf":{"@id":"https:\/\/2026a.karrierecoaching.ch\/?p=13411"},"author":{"name":"karrier","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528"},"headline":"Authentizit\u00e4t","datePublished":"2025-05-19T08:32:25+00:00","dateModified":"2026-04-13T11:22:40+00:00","mainEntityOfPage":{"@id":"https:\/\/2026a.karrierecoaching.ch\/?p=13411"},"wordCount":215,"publisher":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#organization"},"articleSection":["Glossar"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/2026a.karrierecoaching.ch\/?p=13411","url":"https:\/\/2026a.karrierecoaching.ch\/?p=13411","name":"Authentizit\u00e4t - Karrierecoaching - Peter N\u00e4f","isPartOf":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#website"},"datePublished":"2025-05-19T08:32:25+00:00","dateModified":"2026-04-13T11:22:40+00:00","description":"Authentisch sein heisst nicht, alles preiszugeben \u2013 sondern Pers\u00f6nlichkeit und Rolle glaubw\u00fcrdig zu verbinden.","breadcrumb":{"@id":"https:\/\/2026a.karrierecoaching.ch\/?p=13411#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2026a.karrierecoaching.ch\/?p=13411"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2026a.karrierecoaching.ch\/?p=13411#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2026a.karrierecoaching.ch\/"},{"@type":"ListItem","position":2,"name":"Authentizit\u00e4t"}]},{"@type":"WebSite","@id":"https:\/\/2026a.karrierecoaching.ch\/#website","url":"https:\/\/2026a.karrierecoaching.ch\/","name":"Karrierecoaching - Peter N\u00e4f","description":"| Outplacement | Coaching | Standortbestimmung | Bewerbungs- und Interviewcoaching","publisher":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2026a.karrierecoaching.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/2026a.karrierecoaching.ch\/#organization","name":"karrierecoaching Peter N\u00e4f","url":"https:\/\/2026a.karrierecoaching.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/","url":"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png","contentUrl":"https:\/\/2026a.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png","width":421,"height":113,"caption":"karrierecoaching Peter N\u00e4f"},"image":{"@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/22cc9c78d5d68b7abf86d32e45734528","name":"karrier","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2026a.karrierecoaching.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g","caption":"karrier"},"url":"https:\/\/2026a.karrierecoaching.ch\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/posts\/13411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13411"}],"version-history":[{"count":0,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=\/wp\/v2\/posts\/13411\/revisions"}],"wp:attachment":[{"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026a.karrierecoaching.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}